“Beautify your booth, select the correct colors, keep it clean and maintained” are some of the most common tips about a successful booth. When you search to convey the right messages to the visitors on your booth, a common mistake is to focus only on the booth appearance. However, your focus should be on the communication aspect and not just on how the booth looks.
Colors are all around us, and whilst one might like one color more than the other, colors actually have meanings. They respond to specific codes when it comes to marketing and selling, hence the importance of mastering color in your trade show booth.
Fall is always a good time for exhibitions. Summer is gone, holidays are over, and people are fully ready to look into the new trends to come. While some are in search of new inspirations, others find the opportunity to sell their newest products or to present their new services.
They cover almost all industries There are various and numerous trade shows in France. They cover a wide range of business industries, …
As the eco-friendly trend has become a necessity, it has impacted many industries including the trade-show industry, well known to create a lot of waste. Many solutions have been developed by suppliers to help exhibitors use greener solutions.
When you register for a trade show, you know you’ll have to deal with your competitors. In order to stand out and attract as many visitors as possible on your stand, it is vital to increase its visibility. Here are few tips that might help you.
Amongst the many questions you can ask yourself while preparing for a tradeshow, one of the most important is: “what kind of booth should I pick?”
Indeed, depending on your budget, needs and goals, there are several types of booth you can choose from.
When preparing for a trade show, many questions can pop up in one’s mind. One in particular, which answer isn’t as obvious as it might seems: is it better to buy or rent a trend show booth?
Paris City Hall or « Hôtel de ville » Paris City Hall as we know it today was built in 1873. It’s the largest …
Planning an exhibition in France or in any other foreign country implies a lot of details one might not necessarily think of right away, e.g. visa, passport or time-zone difference.
Knowing that, the first thing you want to do is to register for the trade-show as soon as possible. Most of the time, you’ll be provided with a detailed manual of all the deadlines and mandatory documents. In case this is not the case, here’s what you need to know.