“Beautify your booth, select the correct colors, keep it clean and maintained” are some of the most common tips about a successful booth. When you search to convey the right messages to the visitors on your booth, a common mistake is to focus only on the booth appearance. However, your focus should be on the communication aspect and not just on how the booth looks.
Colors are all around us, and whilst one might like one color more than the other, colors actually have meanings. They respond to specific codes when it comes to marketing and selling, hence the importance of mastering color in your trade show booth.
As the eco-friendly trend has become a necessity, it has impacted many industries including the trade-show industry, well known to create a lot of waste. Many solutions have been developed by suppliers to help exhibitors use greener solutions.
Paris City Hall or « Hôtel de ville » Paris City Hall as we know it today was built in 1873. It’s the largest …
Planning an exhibition in France or in any other foreign country implies a lot of details one might not necessarily think of right away, e.g. visa, passport or time-zone difference.
Knowing that, the first thing you want to do is to register for the trade-show as soon as possible. Most of the time, you’ll be provided with a detailed manual of all the deadlines and mandatory documents. In case this is not the case, here’s what you need to know.