When preparing for a trade show, many questions can pop up in one’s mind. One in particular, which answer isn’t as obvious as it might seems: is it better to buy or rent a trade show booth?
It actually all depends on your activity. If you go to a lot of trade shows, then you might want to consider buying your booth. But if it’s only once a year, renting may seem like a more profitable solution. However, there are more factors to take in consideration. Let’s focus on the pros and cons of buying or renting a booth.
Buying a booth
The pros – Having your own booth can save you both money and time. For each of the trade show you’ll go to, you won’t have to look and pay for a provider. Depending on the exhibition traffic, you might even get a return on your investment.
We can assume that if you attend several trade shows in your field, so do your customers and prospects. Having the same booth everywhere can give you excellent exposure and the visual recognition might lead a prospect to visit you the third time if he didn’t do that the previous ones.
The cons – But buying a booth also has its downsides. For example, the time you saved looking for a provider is the time you’ll spend assembling your booth, either on your own or with some outside help that you’ll have to pay for. Owning your booth also means paying for its transportation for each trade shows, even the ones abroad where prices can go up very quickly. It also needs the correspondent place to stock and conserve it. And assemble and dissemble can potentially damage the stuffs. And while visual recognition from having the same booth at all trade shows is good, on the other hand, it also limits your creativity and prevents you from improving your booth as you develop your activity.
Finally, buying a booth is also a consequent investment that will be profit-making only if you reuse it participating in numerous trade shows.
Renting a booth
The pros – Preparing for a trade show can put you under a lot of stress, and if there’s one thing that must be perfect, it’s your booth. Renting a booth is the best way to make sure you have exactly what you want. You pick everything and fix all the details in advance with your provider and he’s then in charge of everything. It can save you a lot of time, enabling you to focus on other details of your exhibition. Besides, if you’re not used to attending a lot of trade shows, it’s definitely the more profitable solution. Moreover, you can still adapt and improve your booth from one exhibition to another using people feedback each time.
The cons – Renting a trade show might be costly if you participate in numerous trade shows. Also, it’s not always easy to find a trustworthy provider.
However, it’s always good to have a look on provider’s experience and its customers. It’s also better to choose a provider with integrated workshop and not far from the show for a quick responsiveness.